Executive Leadership

Willie Wallace, CEO

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We work hard for our customers and their pets because we love what we do. We understand the bond between an avid hunter and his retriever, and we don’t think the “Crazy Cat Lady” is crazy. We are those people and make no excuses for it! How do we do it? By creating a vibrant and active environment within our team. At RSC, teammates take the privilege of serving pets, people, and community very seriously, but we have a great time doing so. Each project is approached with an attitude of enthusiasm, resilience, adaptability, and teamwork. We hope you’ll join us in our goal to reach as many pet lovers as we can. Are you up for the challenge?

Steve Baker

VP, Logistics

Steve joined the Radio Systems team in 1993, and assumed the role of V.P. of Logistics in 2003. His initial contributions within RSC included Materials Manager, Operations Manager, and Supply Chain Manager.

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Chris Chandler

Chief Financial Officer

Chris started his career with Radio Systems in 2004. Before joining RSC, he worked for the Zellweger Luwa Group from 1990 until 2004. Chris serves on the board of the Historic Tennessee Theatre. Inc.

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Tom Feiten

VP, Domestic Sales

Tom is responsible for sales to all US-based retail partners and plays an active role in the companies pricing structure and policies as well as the forecasting and demand planning process.

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Brett Johnson

VP, Customer Experience

Brett joined Radio Systems Corporation in 2010 and serves as the company’s Director of Customer Experience, overseeing the Analytics & Insights, Market Research, Customer Care, and China Market teams.

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Melissa Poisson

Sr Dir., PetSafe Brand

Melissa joined Radio Systems Corporation in 2010 and currently leads the PetSafe Brand including the Category Development, Digital Marketing ,and Brand Marketing teams.

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Jenny Swanson

Sr. Dir., Human Resources

Jenny has led the Human Resources team to help associates understand and take full advantage of benefits, compensation, wellness, performance management, retention, recognition, recruiting, and training on the RSC human resources team since 2006.

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Lance Tracy

Chief Commercial Officer

As Radio System’s CCO, Lance is responsible for leading the planning and execution of all business development, brand, marketing, engineering, and product development activities. He joined Radio Systems Corporation in October of 2002 in the role of National Sales Manager, then in 2003, became the Director of the SportDOG® Brand.

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Brad van der Veen

VP, International

Brad joined Radio Systems Corporation in November 1998 as Managing Director Canada, where he was responsible for the buildup of the Canadian operation. In 2002, he moved from London in Ontario, Canada to Knoxville, Tennessee as Director International, managing all business outside of the continental USA.

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Albert Lee

Sr Dir. of Engineering

Albert began his career at RSC straight out of college. He attended the University of Tennessee and graduated with his bachelor’s degree in Computer Science and Electrical Engineering. He joined RSC as a Design Engineer and has designed, developed, and manufactured numerous influential products.

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Board of Directors

Randy Boyd

Randy is the founder and Executive Chairman of Radio Systems Corporation, which he started in 1991. Radio Systems is headquartered in Knoxville, Tennessee, and has over 630 associates worldwide with offices in 7 countries.

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Todd G. Birdwell

Todd has served as a director of the company since January 1994. He has served on the Audit and Finance Committee of the Board of Directors since July 1994. Mr. Birdwell currently is a Senior Vice President and Partner of Investment and Retirement Services Group.

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Todd Brown

Todd is the retired Vice Chairman of ShoreBank Corporation with a track record of success in multiple senior management positions, combined with significant corporate and nonprofit board experiences.

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Julia Vander Ploeg

Julia is currently Vice President of Digital at Volvo Car Corporation, where she is spearheading the company’s digital transformation efforts. In this role, she is leading a significant evolution of the company’s consumer and enterprise digital business plans, changing the structure of agile software development teams, implementing new digital commerce business models, and re-shaping the company’s digital technology funding model and governance.

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M. Hadley Mullin

Hadley is a Managing Director and Partner at TSG Consumer Partners (TSG), a leading, middle-market, private equity firm, working to originate investments and develop portfolio companies.

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Glenn Novotny

Glenn is a Venture Partner at Telegraph Hill Partners, a San Francisco-based private equity firm investing in life science, medical device, and healthcare companies. Prior to joining Telegraph Hill, Glenn worked at Central Garden & Pet (NASDAQ – CENT) for 17 years.

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